Friday, June 11, 2010

Lessons on Growing Your Network Marketing Business

Lesson 4 of "10 Simple Lessons for Growing Your Network Marketing Business"

LESSON 4: Honesty is the Best Policy

There is no excuse for misrepresenting your opportunity or product to anyone. If you cannot sell the advantages of your product or the business opportunity without sugar coating the facts, you might want to look for a new opportunity.

Be upfront with people about what it takes to be successful in this business. Network marketing requires time and effort. Sales are a BIG part of the equation. This requires picking up the phone, talking to people and following up with them. Marketing is also key because distributors need to find their product and business prospects somewhere (your warm market can only go so far). There are low-cost ways to market your business. Distributors should also have an advertising budget to work with, even if it is initially a small one. We all recognize that the ability to recruit others who want to build a business is imperative to success in network marketing. However, it is equally important to understand that not being truthful with a person (telling them it is easier than it is or making promises you cannot keep) is setting that person up for failure. You will lose them before you even collect the fast start bonus.

Focus on people who understand network marketing, are prepared to make the commitment and are not looking for a get rich quick scheme. Tell it like it is. The best team members are those who understand what it takes before jumping in and are willing to do what is needed to grow their business.

Six more lessons to go, keep checking back for the rest!

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